The beauty of the internet is that it is able to connect remote systems to each other.
This is usually done by linking from one page to the other.
Whenever you click a URL link and it leads you to another server you are connecting to another system.
But that is not the only way that the internet is able to connect remote systems to each other.
Another way that it is done is through the use of embedding.
We are able to embed code in our web page that will allow us to see data from another web page.
One of the technologies that use this feature is online advertising.
If you surf the web then you have seen this plenty of times.
The ads are able to read the web page that they are embedded on and they show you the ad that resembles that data closest.
Even though this type of tech is useful, there are some bad things that can come along with it.
What Are The Disadvantages Of Embedding Ads?
Since you are able to embed the ads from another server what happens to that remote server can affect your web page.
That means if the server is hacked the results have a good chance of showing up on your web page.
There have been many cases in which the hacker was able to get into an ad server and distribute a virus through it.
The virus affected not only people who visited that server but also people who visited the web pages that were showing the ads.
If that happens to you it can sully the reputation of your web site – the people who come to visit your web site do not know that it was not you serving the ads but your ad network – they are going to blame you if their computer becomes infected and will most likely not ever visit your site again.
What Can I Do To Stop This?
If this happens to the company that is delivering the ads to your web site there is not much more than you can do but take the ads off of your web site until the problem is fixed.
The problem is on their end and, unless you have access to the internals of their server, you are not going to be able to fix it.
If the problem happens frequently then that means that they are not careful when it comes to security and you should find another company to deliver ads from; one that is more serious about their security.
If you do not, then it is your reputation that is on the line.
When you, as the webmaster, are serving ads or anything else from another remote server you must make sure that it is not delivering anything bad to your visitors.
If it does it makes you look bad and not them.