Usually when we talk about security we are talking as if you need to prevent an attack. Or we are taking it from the perspective of what you need to do after you have been already attacked. But in this article I think we will go the other way with it. Everyday there are new web pages being built and placed on the web. And a small amount of these webpages are built with security problems in them. Some of them are built like that on purpose and others are just like that because the people who made the website didn’t know how (or chose not to) follow proper security procedures. There are so many websites that are built like that the average web user has come to expect it.
The average web user is not as clueless when it comes to the web as they used to be. While they might not be experts and they are still able to be fooled, if your site looks bad enough then they will just not visit it. And that is what we are going to talk about in this article. If you want people to be able to trust your website then you must present to them something that is considered trustworthy. If you do not then they will go somewhere else. It happens all of the time and if your site does not have a trustworthy look to it then it has probably already happened to your site as well.
The appearance of the site
When you are building a website the first thing most people think about is the functionality of the site. And that really makes sense. If the site is not functional then people are not going to want to use it. But just as important as functionality of the site is the fact that it needs to look good as well. The look of a site makes people feel comfortable and reassured. If you have a modern looking site then it will look as if you care about the site and that you are a professional. If your site looks rushed and not well built then they are going to feel as if that is your opinion in all matters and they are not going to trust you. To get a good example of this all you have to do is look at the real world. Offline retailers will do all that they can to make the box that their product comes in look good. That is because the better the package the more people are willing to pay for the product. Your site should show the same type of confidence.
Silly mistakes in the site
While typos and mislabeling links might be small potatoes when it comes to managing a website, it does start to add up in the minds of the end user after a while. It shows a lack of quality control and people will start to take your website less seriously. This is not something that you want to happen. This is especially true if you are a site that sells something or charges for some kind of service.
There are some exceptions to these rules. We see these exceptions when it comes to websites that are really just one long form letter and not much else. But these types of sites do not seem secure either.
If you want people to feel as if your website is secure then you must think about the extras as well as the behind the scenes on the site. You must be able to make a good impression all over.