This is the fourth post in a series that examines the 7 deadly sins of network marketing.
The previous posts have been about
THE FOURTH SIN – SLOTH
The modern definition of sloth is generally accepted to be laziness, or the failure to capitalise on one’s talents.
I believe that it is quite simple to link both of those afflictions to many members of network marketing businesses.
It is a sad fact of life that many people are naturally lazy.
In fact, I would guess that the majority of people in the world do the bare minimum to get by in life, sometimes even less.
Many have the talent to succeed.
This can be for a number of reasons, such as upbringing, lack of motivation, lack of planning, no ambition, etc, etc.
It is no surprise, then, to learn that many multi level marketers do not put in the required amount of effort in order to succeed.
It would probably be fair to say that laziness is the biggest cause of failure within legitimate network marketing organisations.
WHO IS TO BLAME FOR THIS LAZINESS?
Personally, I believe that each and every one of us is responsible for the way our lives pan out.
If things don’t go to plan then it can sometimes be due to external and uncontrollable events but, ultimately, it is our own responsibility to shape our destinies.
Network marketing recruiters are very good at seizing upon this sort of philospohy in order to promote whatever opportunity that they are peddling.
‘Take hold of your destiny’
‘Earn what you are really worth’
‘Shape your future’
‘Escape the 9-5, work the hours that suit YOU’
I’m sure we’ve all heard similar phrases associated with network marketing opportunities.
What you don’t hear anywhere near as often are phrases such as –
‘Network marketing is hard work’
‘99% of multi level marketers lose money’
‘Building any strong business takes years of dedication’
Therefore, is it not possible that these types of businesses are sending out the wrong sort of messages?
With the incessant need, so it seems, to continually recruit, are network marketers actually pitching their business in a way that attracts the lazy man who is attracted to the dream of easy earnings?
Are you guilty of portraying you business as an easy way to earn good money when, in fact, it is incredibly hard work?
Or do the majority of people fail simply because of their own inherent laziness?
Tomorrow’s post : WRATH