When you own a company, you want to make sure that you are always in the best light when it comes to public scrutiny. While most people understand that everyone cannot be perfect, you still want your company to look good when everyone is looking at it. And any small imperfection can change that image no matter if it is your company’s fault or not. So you do what you have to do to make sure that the image is kept alive in people eyes. Even if sometimes you have to lie.
While some companies might say that not admitting that they were hacked is not lying, it really is. They look at it as omitting certain parts of the story. While that might be technically correct you are still not being one hundred percent honest with your customers. And if that is the case, then when they find out it is going to be a lot worse than the initial crime. They will not only not trust your security system anymore; they will also not trust the people behind your company either. And in the people’s eyes, you can always buy a bigger and better security system. What you cannot buy back is the trust of the people.
So if you are a new company and you are wondering what your policy should be in case of an event like this, then it is real simple. The first thing that you do is write a letter or an email and apologize for the security intrusion. It does not matter if it is your fault or not, just apologize. After the apology, the next step for you to do is to find out what went wrong and fix it. While your customers will appreciate the fact that you are owning up to the problem, they still want to be sure that what happened will never happen again. Once you have a stronger security system in place, and you make sure that you know your customers know this, then they will be more at ease and they will be able to trust you again.