If you own your own website then you probably know the importance of search engine optimisation.
Search Engine Optimisation, or SEO as most know it, encompasses a wide variety of methods designed to enhance your site’s positioning within the Search Engine ResultS pages (SERPS).
Obviously, the better you site ranks in the results, the more visitors your web site will receive.
Questionable Practices
Whilst there are a huge number of SEO professionals in the market place who could do wonders for your site, for a price, there are also a few individuals and companies with questionable reputations and practices.
The typical tell-tale signs that you are dealing with an SEO scammer is that they will firstly rubbish the work of any other SEO who has paid attention to your site in the past.
Often they will hype themselves up, saying only they have the system to get your site ranking well.
Rank #1
The most common SEO scam is for the person who is offering the service to offer to get you 5 keywords ranking at position number one in Google’s SERPS.
Firstly, this is something that is impossible for any genuine SEO to guarantee.
There is a variable level of competition for all the keywords out there and for some industries even reaching the first page would of the SERPS would be impossible without millions of dollars of investment.
So how do these SEOs get away with making such a claim?
What they do, is they don’t commit themselves to saying which keywords they will get you ranked for.
Therefore, they will pick obscure words or phrases with little or no competition. That way you get ranked #1 but don’t actually receive much traffic.
Pay per click trick
Secondly, if they are charging you a high price for their services, they may instigate a Pay Per Click (PPC) campaign through Yahoo’s or Google’s advertising schemes.
This has the effect of putting your keyword at the top of the SERPS, as a sponsored listing, and may prove effective in terms of driving traffic for a while.
However, it costs money to maintain and when the campaign ends your site will drop back to where it was before.
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{ 14 comments… read them below or add one }
We offer page #1 positions for our client’s most competitive keywords and we guarantee rankings BEFORE any payment is due. Often the client’s website will also attain hundreds of long-tail 1st page positions as an extra side benefit.
It’s okay to guarantee positions — so long as you ALSO guarantee rankings will be acheived in advance of payment.
John Barremore
Houston, TX
Those boobs cannot be real, they look photoshopped.
Who cares!!!!!!!!!!
You cannot expect the guys to take the post seriously when you put a picture like that up man.
Good point Col, but having said that, I don’t think her face is that pretty myself.
I was no doubt going to say the same thing there mr. scam.
I mean, I understand the singular vision nature of most guys, but if they would just cover up the one thing they can’t seem to take their eyes off, they would most likely be utterly repulsed. I am not trying to be mean, it is just fantastically ironic to me.
I mean, this image has been floating around the internet for ages now, always with the tagline “we know what you are searching for” or some variant.
The irony being that people aren’t searching for “good looking women”. They are just looking for the two glands that secrete food for babies. Not really a mystery, just funny… thats all
sorry I haven’t been around much… my 50 or so comments to ‘win’ the commentator contest seems to have drained me a bit!!
plus, i was reading up on problogger a bit, and feel a little inspired to re-think by blogging strategy.
I have been keeping up with your posts… there are some solid things you got goin there.
more later.
jb
I think I saw something that I was going to tell you about, but I don’t remember what it was… I guess that is kind of pointless, but maybe saying it will help me remember… Oh well, I guess not. worth a try… not worth deleting.
I can honestly say that I have never searched Google for ‘secreting glands’.
However, if you know where to look, you can find some interesting pictures of sheep…
Check out the guest poster on ProBlogger – Skellie – her site contains a lot of useful info.
This is an advertising gimmick, the girl is made to look ugly so that you look where they want you to.
Good point Aruna.. my eyes were dragged straight to the text
Oh
My
God
She’s beautiful!
Hopefully the content of the post was useful to you too
I bet this catches out a lot of newbies who know no better
I will use google more often if that is what you find on there
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