One of the great things about the internet is that we are able to use it as a gigantic communication tool. Where else are we able to communicate with people all around the world at such a cheap price? Not only are we able to communicate with people around the world at a cheap price but we are also able to give them tons and tons of information about whatever we want. When you buy a spot in a SuperBowl ad, sure you are able to be seen by tons of people around the world but it only last for 30 seconds and you have spent millions of dollars to do it. The internet allows you to be able to target your audience and go after the people who you know would be interested in either the product or the service that you offer. And if you become big enough the exposure could possibly start to get up to millions of people around the world.
When you are in the computer security field there is probably a good chance that you really do not think about marketing yourself. And that is a big mistake that you are making. Just like with everything else in life you have to be able to get people to notice you to be able to show off the skills that you might have. What good is being a good security researcher if the only people who know about your work are you and a few friends? You need to be able to get the word out for a few reasons. One you will be able to warn more people about the security hole that you found and two you will be able to make a living at your work which will allow you to get better at it.
If you want to be able promote yourself there is no better way than social media to it. Social media is the great equalizer when it comes to getting people to know about you and what you do. You do not have to be famous to get a lot of people to follow you on a social media account. While it does help to be famous, the most important thing that you can do is to be interesting and engaging on your social media accounts. That way people will always want to visit your account and see what you kind of work you are up to.
By posting your work on your social media accounts you will start to gain followers who are interested in that type of thing. And that is exactly what you want. That way you will be able to engage with your followers and you will become known as an expert in your industry. Just think about all of the popular computer security figures and programmers that are on twitter and Facebook. They did not start off as people who had huge followings. They did something interesting, put the word out about it, got people who were interested attention, and then they started to gain a following. While it is a simple formula you have to remember that it takes time to build up a following in the social media space.
No matter who you are, promotion is very important when it comes to building up your recognition in the computer security communication. And when you do start to get that recognition you will find that it will lead to better opportunities and more higher paying gigs. So do not treat marketing like it is a bad word and utilize the social media space to the best of your ability. In the end, you will be glad that you did.