The field of web design is very competitive, and to be able to land projects a designer must possess marketing skills in addition to his or her expertise in the craft.
Fortunately, there are lots of ways on how marketing online can be done for a web design shop, one of the best being article marketing.
Topics And Keywords
Choosing the right topics and keywords for use in the article about the web design service being offered should be easy enough.
Check out the statistics concerning the probable keywords to be used with a keyword research tool.
Write articles that revolve around these keywords, with topics ranging from web design to coding and website utility.
The content can also be written in a way that targets a particular group or niche if so desired.
If the web design service would like to get projects from small-scale enterprises, a good article that talks about small-business processes and resources should be written.
Publishing The Articles
Since the aim of the marketing article is to advertise the business, it should be published in websites that is frequented by potential clients.
For this purpose, an article directory would be useful.
Other types of websites effective for article marketing are the blog site and web forum.
Submit the articles to the blogs and forums which special interest include web design.
Make sure the articles interesting and helpful so that forum members will take notice and read them.
Avoiding The Pitfalls In Article Marketing
The primary objective of an article marketing campaign is to attract customers who will give projects to the web design service.
An effective marketing effort not only generates interest in the business, but also a need for the services being offered.
Therefore, to develop that need articles that serve as web design tutorials should not be included in the marketing campaign.
Articles such as this will not be helpful in developing a need for the service, since potential clients may decide to do the projects themselves using those tutorials.
In focusing on development of that need, articles must also veer away from writing styles that effectively make them advertisements.
Instead, funnel reader interest in the significance of web design and its relevance to them.
Experts agree that this is a better course than explicitly raving about your own web design shop and, in fact, it would be best not to mention it at all.
What you need is to include the service as a reference in the form of a link that interested readers can click on to view what your business can offer in terms of web design.
Although it is advised that marketing articles do not sound like advertisements, having quality information that can grab readers’ attention is an advertising tactic in itself.
By pinpointing a user need and positioning the business as a solution to that need through creatively-written content, it is very possible that customers will be soon flocking to your commercial website.