I’m guessing more than a few of you webmasters reading this will think back to your early days and remember falling for this one, or coming close to doing so.
So, you’ve sweated over your first website.
It may not be anything special, it may not look too pretty but you are determined and you know it has potential.
Only problem is, no-one is coming to visit your site. Ever.
Unperturbed, you trust to Google to give you the answers and discover the joys of webmaster forums where you quickly learn that the key to your future success is gaining incoming links to your site.
All discussions about link building aside, you choose to trade links with other webmasters.
Reciprocal links give some minimal benefit after all.
So when someone offers to swap a package of links from pages on 20 unique sites you jump at the chance.
You hurriedly place their links on your homepage and check the urls they give to confirm that your links back have been placed too.
Content, you sit back and wait for the traffic to come to your site, only, it doesn’t!
Because you have been scammed.
An old trick run by unsrupulous webmasters is to create an orphaned links page, not connected to their respective sites in any way.
With no links whatsoever pointing to them they don’t, in effect, exist in the eyes of the search engines.
This means zero benefit to you whilst they reap the positive effects of your “real” links pointing to their sites.
How do you avoid this?
By doing your research, ensuring that anywhere you have links placed is locatable through the site’s internal linking structure.
Also, by checking that the links page has been cached by the search engines.
Another good means of avoiding being scammed in link trades is to do your research and search out reputable organisations, such as Text Link Ads.