Microsoft used to have a stranglehold in the Internet Browser market place.
Just as much, or maybe even more, than they did the personal computer market.
Now this is not as true anymore.
They still have a dominance in the browser market place but the competition has quickly caught up.
With newer offerings such as Firefox, Opera, and the new Google Chrome browser stepping up as quality alternatives, Microsoft has seen their browser percentage fall off dramatically.
(There have also been issues in Europe that have led to Microsoft no longer bundling IE with new versions of Windows 7).
This has arguably led to Microsoft increasing the quality of their internet browser offerings.
One of the things that has greatly improved are the privacy features that the browser offers.
Now I will take you through the enhancements of these features and why you should use them –
Added Privacy Features
The first thing that Microsoft has done to protect your privacy is to add a feature in Internet explorer 8 that will block out advertisements that are directed towards you.
Ads are not necessarily a bad thing but sometimes they can become overwhelming and start to decrease your Internet surfing experience.
On some sites, ad blocking technology can be just what the doctor ordered if the owner of the site has made the user experience miserable.
Ad blocking counts as a privacy feature because a lot of these ads now have tracking technology behind them that can monitor your surfing habits.
The ad blocking feature can reduce their functionality.
To turn on the ad blocking feature, all you have to do is click the ‘Safety’ button that is on your browser.
Once you do that, click on ‘InPrivate browsing’, and your ad blocker is now turned on.
You also have a feature that is included in Internet explorer 8 that is called ‘InPrivate Filter’.
This feature will do explicitly what I talked about earlier; stopping your private information from going to other sites.
This feature goes a little bit further than just stopping the advertiser from sharing your information with other sites though.
It will also stop web applications, analysis tools, and other such features that you may find on a web page from collecting information about you.
If you do not want any web site to be able to gather information about you without first visiting that site, then this the feature is the one that you will want to go with.
To turn it on just do the same as I mentioned above –
Hit the ‘Safety’ button but instead of clicking ‘InPrivate Browsing’, click on ‘InPrivate Filter’.
I have gone over the two main options that Internet Explorer has on keeping your web sessions private.
If you are worried about all of the monitoring that goes on through web pages these days then these are great features to use.