You might be checking your email one day and you see a strange message. You know that you have spam that goes into your account because you see it all of the time when you check your spam folder. But this is your main folder and not the spam one so you check this account to see what the strange message is about. You open up the message and you see that it is trying to sell you some form of generic Viagra that is sold overseas. This is nowhere near targeted to your interest and you mark the message as spam. You think to yourself that this is just one that was able to get pass the filters.
The next thing that you know you go to your favourite blog. It has information for people who collect model railroad cars and you like to keep up to date. But not only do you like to keep up to date with the hobbyist model railroad newest information, you also like to interact with the community as well. And within this community you talk all of the time through the use of the blog comments of each post. But as you are about to make a comment on the latest posting you once again see a spam ad. As a matter of fact it is the same spam ad that you saw when you were sending that email to the spam filter. You might start to get paranoid and think that the person who is sending these ads is specifically targeting you. But that is not the case; this is just how spam economics work.
The items that are sold in spam advertising are not what you would call mass market items. If they were then you would see them advertised more in traditional places. No these items are for certain segment of people that may be large but not what you would call mainstream. So the message needs to be all over the place to be able to reach these types of people. And that is exactly what spam allows you to do. It allows the company to be able to send their message to a large amount of people for the cheapest price. You are able to reach millions of people at a time for pennies on the dollar. And that is why you see the same spam ads all over the place. While it may not be an item that you would like, there are people all over the place who do. If the company who is spamming the product were not making money then they would stop.
But you have to keep in mind that there are several types of spam messages out there. Some of the spam is actually selling a product. They are just doing it in an underhanded way. But then there is spam out there that could be considered a malicious type of vehicle. The messages are designed to take you somewhere that is going to put malware on your computer. This is the main reason why you should not click on any spam messages, even if you might be interested in the item.
Spam is not going to go away any time soon. What you will see is better and better ways to defend against it. And in the meantime, because there is a security factor to it, you should avoid clicking on all spam at any time You never know which one is going to be safe and which one is going to be dangerous.