When you use any online social media web sites there are sure to be changes to the official policy at one point or another.
When a company first starts out they never know what their next step is going to be exactly.
They might think that they know what they are going to do but until they reach the level of success or failure that they are currently at then they can never be sure quite where things will go.
This is true in Facebook’s case as well.
Facebook Has Evolved Over Time
When they first started they had a reasonable ideal of what type of service they were going to give their customers but now that they are reaching unprecedented success with the service they have had to change some of their rules to accommodate the growth.
As a user of the service it is important for you to keep up with the changes.
Facebook and the power of its individual pages have grown over the years.
What started off as a simple service has turned into a mighty behemoth that is a platform onto itself.
There are many people who make money based on the Facebook ecosystem, so Facebook themselves have to figure out a way that they can make money also.
The most valued commodity that Facebook has right now is its users and the data that they put in the service.
No other web site that is out there right now has the amount of data that Facebook has.
A Marketer’s Dream
Not only do they have the first and last name of the people who use it, they have their family, children, work place info, personal friends, their likes and dislikes all wrapped up into one little area.
This type of information is a marketer’s dream – this allows them to be able to pin point their product to the people who would actually purchase it.
Facebook is sitting on a gold mine and they know it.
And this is why you have to protect yourself when it comes to Facebook.
Your data is the most valuable thing that they have.
And other parts of your data they are making public where before they didn’t.
This change in policy shift is making people uneasy.
If you decide that you have had enough and do not want to use the service anymore, they can still hold some of your data and use it to give to third parties as well.
This is why you must be careful about what data you allow to be posted on Facebook.
If you are not, you can find that the advertisers know more about you than you thought that they did.
Services like Facebook can be fun and exciting.
Just make sure that you know what you are getting yourself into when you put your data in the service.
Since I began writing this post yesterday there has been a further development as Facebook have made changes to the way your privacy is dealt with.
Have they gone far enough?