MLM FAILURE – WHO’S FAULT IS IT?
I guess a lot of that is down to the particular multi level marketing company.
If the business, or the model they employ, is flawed then success is going to be hard to come by, regardless of your skill-set.
On the other hand, if the networking is setup well, with sound products, then failure can surely only be attributed to the individual, can’t it?
MAKING LARGE AMOUNTS OF MONEY ISN’T MEANT TO BE EASY
Earning enough money to survive is easy, at least for the sort of person who has the necessary internet access to be reading this.
Earning enough money to be comfortable in life is a little harder.
Becoming financially independent, and having the sort of funds required to fulfil dreams, is next to impossible for the average person.
That is a good thing though isn’t it?
Easy – if making large amounts of money was simple, then everyone would be doing it.
In time, the value of that money would then decrease to the point where all earners would be more or less equal, thereby disincentivising those who are industrious, work hard, take risks or have an entrepreneurial spirit.
6 REASONS WHY INDIVIDUALS CAUSE THEIR OWN MLM FAILURE
As I said above, making money is not as easy as some people would like to think it is.
For some, multi level marketing is the solution, offering unlimited income potential.
This, however, is why they may fail to achieve any success –
1. NO UPLINE SUPPORT
Most network marketers concentrate on numbers rather than quality.
They pursue a massive downline without adding any quality.
They spend little to no time supporting those that they have recruited.
Likewise, they do not receive any help from their upline either.
As in many walks of life, learning and teaching are the keys to success, and multi level marketing is no exception.
In order to experience any level of success in MLM, it is often important for new people to get immediate assistance from someone local, working one on one.
If they don’t then there prospects are likely to be bleak.
2. LACK OF SELLING SKILLS
Money can typically be made by either selling products or by selling the opportunity, or both.
For people without selling skills the ultimate outcome should be fairly obvious.
3. INABILITY TO RECRUIT
Many people are reluctant to recruit their friends and family into multi level marketing, for whatever reason.
Even more daunting to them is the prospect of recruiting people they know less well.
The reality, however, is that if you are involved in something profitable and worthwhile then interested parties will approach you or show other signs of interest.
4. LACK OF TIME
One of the key aspects of multi level marketing is, unsurprisingly, selling products or the business itself.
Many new recruits are looking to make extra money on top of their existing means of employment.
This means the amount of time available to them to go prospecting can often be very limited.
For those who cannot make the time required to get their business off the ground, the chances of making any money are, yet again, quite slim.
5. LACK OF CONVICTION
People like to have hope and they like to have dreams.
Sometimes this can lead to impulsive decisions, and joining an MLM can be one of those for some people.
Unless the company they have joined is sound, offers good products and a healthy commission structure then disillusionment can quickly slip in after the initial excitement period is over.
There is also the issue of believing in the company and the products.
If a recruit does not have the utmost faith in what they are doing then it will show through their dealings with others, thereby having a negative effect upon their ability to sell.
6. THEY GIVE UP TOO EASILY
I personally believe that you cannot truly succeed until you have failed many, many times.
Whatever you do in life, you need to dedicate time and effort to it in order to gain any kind of competence and success.
Too many people want easy solutions and become depressed when they realise that their undertaking takes time and effort.
MLM is no different.
Assuming you have joined a legitimate one, you will still need to put in a huge amount of effort before you begin to see any rewards.
Many people are too impatient and quit before they find success.
Such people will more than likely quit their way through most of life.
As most readers will know, I don’t like the multi level marketing model.
That said, I hope the above post goes some way to highlighting why people can fail in network marketing, even if the business they involve themselves with is legitimate.
It’s not just the MLM scams that have victims – in many cases the legitimate companies attract the sort of person who makes a victim out of themselves too.