The use of celebrities to sell an item is something that we have gotten use to in this day and age.
We see them on billboards, on ads in magazines, and in commercials.
They are everywhere and that is for good reason.
That is because having a celebrity that is promoting your product will bring attention from both their fans and the people who hate them.
It is a win win proposition.
This piece of marketing is something that hackers have picked up on.
They know that if they use a celebrity in their attack methods that they will be able to get more people to click on the item.
The more popular the celebrity, the more people will click on the link or program.
Or, at the very least, they will notice it.
But there is more to the attacks than just using a celebrity.
I will take a look at why these types of attacks that use a celebrity picture are so effective.
The Trust Factor
The one thing that people think of when they see the celebrity of choice is that they are promoting the product.
If you are a fan of the celebrity then you will think that the product is good and there will be nothing wrong with it.
The trust factor is something that the hacker cannot gain on his own so by using the celebrity picture it gives him an edge.
Some people will blame the celebrity even after the virus is exposed because they will really think that they are promoting that particular product.
Most people are not computer savvy and they do not realize the many tricks that people on the internet will use to try and fool them.
The Rate Of Infection
With a celebrity picture being used on the malware the hacker will be sure that the virus is able to spread at a faster rate than it normally would.
This is especially true if they place a scandalous headline next to the image or file as well.
If you are a black hat hacker, to capture the most people before the white hat hackers figure out what you are doing, you need to be able to have the virus spread as quickly as possible.
Having anything that makes the infection happen quicker is quite helpful in this regard.
A picture along with a salacious headline is sure to do this.
In the past a hacker used to do attacks so that they could see their name become popular among their peers.
Now the incentive is more monetary based but they still like to get a little recognition from the attack as well.
When they use a celebrity in the attack there is more of a chance that the attack will be noticed on the news.
The news loves to cover any story that has to do with a celebrity, even if they are not directly involved with it.
If a hacker wants to get their attack noticed then there is no better way to do it.
Using a celebrity image during an attack can have many advantages for a hacker.
If you are a normal user then you should really be careful when you see an image of your favorite star.